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Our
Company
Who we are:
Founded in 2015, Konteksto is a research and quantitative analysis firm specializing in the needs of midsize corporate, nonprofit, and governmental clients.
Not content with the typical ways analytics firms interact with clients, Konteksto was founded on what we refer to as an "iterative" approach to analytics.
This iterative approach means our clients are involved in—and invested in—every step of the process. We find this approach creates optimal outcomes for us, as a community of practice, and—most importantly—for the clients we serve.
We're an eclectic group of research professionals coming from both the "hard" and social sciences. Our specialties run the gamut from the "number crunching" of traditional business intelligence, to the more qualitative approaches associated with market research and product development.
Our work:
We here at Konteksto have been analyzing and visualizing data since before “data science” was a thing, and we’ve developed some strong opinions along the way. We feel that good analytics are visual: data analysis isn’t just statistics, spreadsheets, and numbers. Seeing the data, the process of deriving insight, and the end results is essential. Process is as important as output.
Good visualization is by nature analytical. Smart transformation of the data reveals meaning, clarifies decisions, and creates what data analysis is really about: insight. The right answer is only half the answer: the work doesn’t stop at the end of the analysis; it stops when it leads to a decision.
Interactivity breeds adoption, and it’s the core of our iterative ethos here at Konteksto. People hate to be told what to do, interaction brings users into the process so that insight is internally generated, rather than brought in from outside.
Participation in the analysis process advances judgement, intuition and analytics are not enemies: when they work together, they lead to better decisions than either alone. Our iterative approach is about clarity, and clarity is engaging: one doesn’t need to choose between beauty and accuracy, you can have your cake and eat it too.
Our culture:
We strive to create an environment that rewards our staff and our clients. Our guiding principles underpin our culture and allow us to punch far above our weight. We emphasize impact, not invoices: our work is meaningful because we move the dial, not because we make money.
At Konteksto we believe in output, not face time. Need a week off? Go ahead and take it. Prefer to work in the evenings? Go for it. Our clients pay for results and so do we: it’s about autonomy and agency, not control. We trust our team to make the right decisions, and have found that talent and initiative leads to far better results than hierarchies with a multitude of forms and the need for constant approvals.
We feel that capabilities trump credentials. We seek out upstream skills like initiative and capacity to learn much more than degrees or titles. Mastery and significant domain knowledge is much more important to us than management. Our career path isn’t a progression from trainee to vice-president: it starts with breadth of skill and ends in world class expertise.
If you’d like to join our crew, feel free to send us an email at careers [at] konteksto [dot] com.
Work with us:
We love to talk to prospective clients about our process and what we can do for you. If you're ready to take the plunge, feel free to get in touch.
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